Network Society
The VIDEO MARKETERS Global Registry
EdVerso presents the first International Register of VIDEO MARKETERS, based on Blockchain technology, KYC identity verification, and legally verifiable storage of the works created.
Being a “VIDEO MARKETER” registered with EdVerso International adds value, reputation, and credibility to every professional in this field, worldwide.

Be a VIDEO MARKETERS
EdVerso International, thanks to the strategic partnership with LutinX.com, values actions over words.
This annual registration takes place only after the professional’s skills are proven, or after completing a training course through an accredited entity within EdVerso.
EdVerso VIDEO MARKETERS
Video Marketers are professionals who use video as the primary tool to promote a brand, product, or service. Their goal is to leverage the power of video to increase visibility, engage the audience, and generate conversions, both in terms of sales and customer loyalty.
Role of a Video Marketer
The Video Marketer is responsible for:
- Video creation and production: Designing and producing video content that attracts and engages the audience.
- Planning video campaigns: Defining marketing strategies, objectives, and the channels through which videos will be distributed (YouTube, Instagram, TikTok, LinkedIn, etc.).
- Video optimization: Ensuring that videos are optimized for SEO (such as title, description, and keywords) and for the various formats of social platforms.
- Performance analysis: Monitoring video metrics (views, engagement rate, conversions) to optimize future campaigns.
Required Skills
Video production skills:
- Use of editing software like Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve.
- Creation of high-quality video content (shooting, editing, animations).
- Knowledge of visual composition, lighting, and audio for professional videos.
Digital marketing strategy:
- Planning video ad campaigns, both organic and paid.
- Knowledge of social media platforms and best practices for video distribution (formats, duration, call-to-action).
- Ability to integrate videos into content marketing strategies and sales funnels.
SEO and video optimization:
- Ability to optimize videos for search engines, using the right keywords, descriptions, and tags to improve ranking.
- Optimizing videos for mobile devices, considering that many views happen on smartphones.
Analysis and reporting:
- Monitoring video performance using tools like Google Analytics, YouTube Analytics, and other social media analytics platforms.
- A/B testing to evaluate which type of content or video format works best.
Main Activities
- Video content creation: Developing creative ideas and writing scripts for promotional videos, tutorials, viral videos, testimonials, etc.
- Video platform management: Publishing and distributing videos on YouTube, Instagram, Facebook, TikTok, and other platforms, choosing the most suitable format.
- Campaign planning: Defining budget, target audience, success metrics, and objectives for video campaigns.
- Data analysis and reporting: Reviewing campaign results to understand what works and what can be improved.
Tools Used
- Video editing software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Camtasia.
- Analytics tools: Google Analytics, YouTube Analytics, Facebook Insights, Vimeo Analytics.
- Social media distribution and management tools: Hootsuite, Buffer, Sprout Social, Later.
- SEO tools: TubeBuddy, VidIQ (for YouTube), SEMrush, Ahrefs.
Main Goals
- Increase brand awareness: Reach new potential customers through engaging video content.
- Boost audience engagement: Stimulate comments, likes, shares, and other forms of interaction.
- Generate leads and conversions: Use video to drive the audience towards a purchase or other desired actions.
- Build brand trust: Create an emotional connection with users through stories and testimonials.
Sectors They Operate In
Video Marketers work across various sectors, including:
- E-commerce and retail.
- Tourism and hospitality.
- Technology and software.
- Online education and courses.
- Real estate and automotive.


Blockchain BBadges®
In an increasingly digital, social, and international world, we have chosen to offer all professionals—belonging to unrecognized professions—a badge that is as simple as it is powerful: the BBadge, based on Blockchain technology.
The BBadge® is a Digital Credential developed in collaboration with Lutin Technologies Ltd, the entity behind the international project LutinX.com.
A BBadge is the graphic representation of the certification we issue to various professionals, encompassing three major benefits:
- Certainty of Identification: EdVerso as the Issuing Entity, and the individual professional as the receiving party. The system is based on the international KYC (Know Your Customer) procedure, a globally recognized standard for the identification of individuals and legal entities.
- Certain Date based on Blockchain: The laws of an increasing number of countries, including Italy and all of Europe, recognize Blockchain’s ability to assign a certain date with legal value.
- Immutable Data: Our declaration regarding membership status is unchangeable.
- Verifiable Anytime, Anywhere: Through the LutinX.com platform – in the Skills & Talents section, professionals can be searched reliably, easily, and intuitively, anytime and anywhere.
Sharing Capability: You can share the BBadge on social media or via applications like WhatsApp, WeChat, Telegram, Skype, or similar.


👉 How to sign up
We have identified two simple procedures: one for freelancers and the other for those who have completed a training course at an accredited institution in EdVerso. Here they are:
FREELANCER
✅ Make the payment via this link.
✅ Request your registration via this link.
✅ Receive your BBadge within 7 business days (typically less than 2) via email.
To get the blue checkmark for verified users, follow the instructions you’ll receive along with your BBadge.
THROUGH A TRAINING INSTITUTION
✅ Complete and pass the training course.
✅ Obtain your Verification Code at the end of the course, directly from the institution you attended.
✅ Request your registration via this link.
✅ Receive your BBadge within 7 business days (typically less than 2) via email.
To get the blue checkmark for verified users, follow the instructions you’ll receive along with your BBadge.
IMPORTANT:
For annual renewals, we require you to upload at least one work/project in your account on LutinX.com to confirm your credentials. Alternatively, you can provide an updated certificate from your training institution.
Issued BBadges cannot be deleted (but you can make them private and visible only to those you choose).
Registration in this Register is archived in your Libretto®—a reserved area in your LutinX account—and is publicly verifiable anywhere in the world through the search engine on the homepage of LutinX.com, by selecting the “Skills & Talents” option.
💰 How much does it cost ?
Registration in the VIDEO MARKETERS Register costs only 149,00 €/year.
The intentionally low cost covers only the time required to verify your work or the training you have completed. EdVerso’s partners support all other expenses related to maintaining our organization and the online service through voluntary annual donations.
As a member, you will gain access to a series of new update webinars throughout the year.